How we build, launch and grow products - told with the figures, the choices and the setbacks.

How a semi-crack server launched in the middle of lockdown converted 21.8% of its players, gathered 110,000 unique players and funded the start of Tyrolium.

With Cabinet Marthelot, we give craftspeople, freelancers and small businesses a showcase website built by our team, with no build cost: only the hosting is paid, as a subscription.

TyroStage is our recruitment method: spotting talent during our school training sessions, over weeks of real practice, rather than from a CV and a one-hour interview.

Mathys joined us as an intern. He became the director of Rhodotales, then one of TyroCiel's leading minds. When he wanted to make his own games, we did not hold him back: we incubated his studio, TimeClaw. And he never left Rhodotales.

SolidServ was born in 2022 from an idea by Pierre-Louis, with servers bought thanks to TyroServ and very few resources. A false start with crypto, a boom in 2025, and in 2026 all of Tyrolium reorganises around its recurring revenue.

For years, every Tyrolium idea had its own website, brand guidelines and back office. In July 2026, for our 9th anniversary, everything converged: one API, one back office, one strong identity and a component library shared by every subsidiary. The most criticised choice in our history.
Other case studies are on the way.